Once upon a time, community engagement programs were tailored to insiders- looking at only the grass tops to move public opinion. In today's highly connected digital age, communities are empowered and a comprehensive approach to community engagement programs must be considered to turn negatives to positives and ensure a broad base of support for organizations and projects. Rincon Strategies has built community engagement programs from the bottom up and uniquely blends both a digital and traditional engagement approach.
Coalition Building & Support- The foundation of an engagement program is building a coalition around issues or events that expand the reach of an issue. Rincon Strategies has built and supported coalition groups across California and activated members to engage on key issues.
Community Events- Working in the public space requires a comprehensive look at community events- who attends, what is presented, and how to ensure the dialogue creates a deeper understanding of the project or issue.
Stakeholder Mapping & Grass Tops Outreach- Identify those that should be engaged in the discussion, reach out and provide key insights.
Community Research: Polling & Focus Groups- As the background for strategic decision making, Rincon Strategies works with industry's best research teams to compile critical information, shape messages and identify the pulse of the community.
Hearing Preparation & Mobilization- Organizations with projects find themselves in front of boards, commissions, or community groups often. What to say, how to say it, and who to have in the room are key and preparing for showtime is a major component of many of our engagement programs.
Monitoring & Reporting- If research is half of the foundation to a solid engagement program, a strong listening program that monitors the landscape and reports back to decision makers is the other half. It is important to have a read on key issues and groups to identify potential opportunities and threats.
Canvassing & Outreach- Sometimes engagement is just that- scaling a program that interfaces directly with the public- voters, neighbors, stakeholders and delivers key messages. We have designed and implemented direct engagement programs that include everything from one-on-one meetings to phone or door-to-door canvassing.